Boardeaze

Billboard Management CRM & OOH Platform

A centralized billboard management platform that streamlines inventory control, advertisement scheduling, campaign tracking, and client bookings through automated OOH advertising workflows and real-time visibility.

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Project Overview

Managing billboard operations manually creates inefficiencies in scheduling, inventory tracking, and campaign execution across advertising networks. We developed Boardeaze, a centralized CRM for OOH advertising that streamlines billboard management, advertisement scheduling, and campaign tracking into a unified system. The goal was to build more than a CRM. It was to create a complete OOH advertising platform that improves operational control, reduces scheduling conflicts, and increases campaign efficiency.

Client Requirements

Centralized Billboard Management

A unified system to manage billboard inventory, locations, and availability.

Advertisement Scheduling System

A structured workflow for planning and managing ad placements across multiple billboards.

Campaign Management Software

A platform to track advertiser campaigns, bookings, and performance.

Real-Time Availability Tracking

Instant visibility into billboard availability across locations and vendors.

Key Challenges

Scheduling Conflicts

Multiple campaigns competing for the same billboard inventory created booking conflicts.

Inventory Management

Billboard assets were managed across disconnected systems and vendors.

Campaign Coordination

Managing advertisers, timelines, and placements required structured workflows.

Scalability of Operations

The system needed to support growing billboard networks and advertising demand.

Real-Time Synchronization

Availability and booking data had to remain updated across all modules instantly.

Key Market Insights

Growth of OOH Platforms

Outdoor advertising is moving toward digital management systems.

CRM System Limitations

Traditional CRM tools struggle with billboard operations.

Real-Time Campaign Visibility

Advertisers need instant access to campaign and inventory data.

Fragmented Operations

Inventory, bookings, and campaigns are often managed separately.

Solution Overview

We built Boardeaze as a full-scale billboard management software and CRM advertising platform designed for modern OOH businesses.The system integrates:

Billboard inventory management
Advertisement scheduling workflows
Campaign tracking system
Client booking management

The platform was designed to improve operational efficiency while enabling scalable outdoor advertising management.

System Architecture

Billboard Inventory Management System

A centralized module for managing billboard locations, availability, and asset tracking across multiple vendors and networks.

Advertisement Scheduling Engine

A structured scheduling system that manages ad placements, timelines, and booking allocation with conflict prevention logic.

Campaign Management CRM Layer

A CRM system designed to manage advertiser relationships, campaign workflows, and booking approvals.

Backend Architecture (NestJS)

A scalable backend system handling booking workflows, inventory updates, campaign logic, and API orchestration.

Frontend Dashboard (Next.js)

A real-time operational dashboard for managing billboard assets, campaigns, and scheduling activities through a centralized interface.

Engineering Approach

System built using modular architecture:

Frontend manages billboard and campaign operations
Backend handles scheduling and inventory workflows
Validation layer prevents booking conflicts
Architecture supports real-time synchronization

Performance, scalability, and operational efficiency were prioritized across all layers of the system.

Operations & Workflow System

Real-Time Booking

The system processes bookings dynamically to ensure accurate billboard allocation.

Campaign Lifecycle Tracking

Campaigns are tracked from creation to completion within a structured workflow.

Inventory Synchronization

Billboard availability is continuously updated across the platform.

Project Outcomes

Centralized Billboard Ops

All billboard assets managed from one platform

Improved Scheduling

Automated workflows reduce conflicts and manual work

Campaign Visibility

Real-time insights into campaign status and placements

Scalable OOH System

Supports growth across multiple billboard networks

CRM Operations

Client and campaign tracking in one unified system

What This Project Demonstrates

This project reflects expertise in:

Billboard management software development
CRM advertising platforms
OOH advertising technology systems
Campaign management software engineering
Real-time scheduling and booking systems
Scalable Backend Architecture for Enterprise Apps

Build a Similar Solution

We help companies build:

Billboard management software

CRM advertising platforms

Campaign management systems

OOH advertising platforms

Get in touch to build your advertising management platform

FAQS

Billboard management software helps advertising companies manage inventory, scheduling, and campaigns for outdoor advertising networks.

A CRM advertising platform centralizes client management, campaign tracking, and booking workflows for advertising businesses.

OOH advertising software manages billboard availability, schedules campaigns, and tracks advertising performance in real time.

Yes. Modern systems use structured booking logic to avoid conflicts and ensure accurate inventory allocation.

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