Boardeaze:Billboard Management Platform

Connecting Billboard Assets, Campaign Schedules and Advertiser Workflows

Macromodule developed Boardeaze to connect billboard inventory, placement bookings, campaign schedules and advertiser records. The platform gives outdoor advertising teams one place to coordinate assets, dates and campaign status.
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CORE DISCIPLINES & DOMAINS
Cloud Services Custom Software Solutions UI/UX Design Web Development
Boardeaze dashboard showing billboard inventory and campaign bookings
Boardeaze booking information on a mobile screen

Connected Billboard Operations

Billboard operations depend on keeping asset details, placement dates, advertiser information and campaign schedules aligned. Macromodule developed Boardeaze to bring these records into one operational platform, giving OOH teams a clearer way to manage inventory and coordinate bookings. The goal was to build more than a CRM. It was to create a complete OOH advertising platform that improves operational control, reduces scheduling conflicts, and increases campaign efficiency.
FROM DISCONNECTED RECORDS TO CONNECTED OPERATIONS

From Scattered Bookings to One Operational Workflow

INITIAL STATE

Disconnected Inventory & Booking Records

Billboard details, client information and campaign dates needed to be coordinated across separate records, making placement decisions harder to follow.
Billboard details managed across separate records
Booking dates needed to be checked against asset availability
Advertiser and campaign information was not centrally connected
MACROMODULE SOLUTION

Connected Billboard Operations

Boardeaze brings billboard inventory, placement bookings, campaign schedules and advertiser records into one operational workflow.
Centralized billboard and location records
Date-based placement booking workflow
Connected advertiser and campaign information
Clearer availability and booking status

Centralized Billboard Inventory

Organize advertising sites, billboard details and vendor relationships in a shared inventory record.

Date-Based Placement Bookings

Connect each reservation to a specific asset and date range, with checks for overlapping allocations.

Campaign & Advertiser Records

Keep client information, campaign details and booked placements connected throughout the workflow.

Clear Availability & Status

Let teams review current booking information before proposing or confirming a placement.

Built Around OOH Operating Requirements

Boardeaze billboard inventory and booking workflow

Engineering Challenges Behind Boardeaze

The main engineering challenge was connecting commercial records with the scheduling rules of physical advertising inventory.
01

Overlapping Placement Requests

Requests for the same billboard can share dates, requiring checks before a placement is allocated.

02

Scattered Asset Information

Locations, billboard details and vendor relationships needed a consistent record for campaign coordination.

03

Connected Campaign Details

Advertisers, placements and campaign dates needed to remain linked as bookings moved through their operating stages.

04

A Growing Inventory Network

Adding sites, vendors and campaigns increases the relationships the application must keep organized and understandable.

05

Consistent Booking Status

Booking changes needed to be reflected wherever staff reviewed the associated asset and campaign.

Market Insights for OOH Operations

Outdoor advertising operations need software that understands both customer relationships and time-based inventory.

“Availability Comes Before Allocation”

A placement decision depends on the right billboard being available for the requested campaign dates.

“CRM Needs Inventory Context”

Advertiser records become more useful when they connect directly to sites, bookings and campaign schedules.

“Campaign Status Supports Coordination”

Teams need a clear operational record of what is proposed, booked, running or complete.

“Shared Records Reduce Handoffs”

Keeping asset, booking and campaign information together makes it easier to coordinate the next action.

Boardeaze billboard management workflow for OOH operations.

OOH Operations Solutions Overview

Boardeaze combines billboard inventory, booking coordination and advertising CRM workflows in one platform.
  • Billboard Inventory Management Organize billboard assets, locations and vendor relationships in one shared inventory.
  • Placement Booking & Scheduling Manage billboard reservations by asset and date while checking for overlapping allocations.
  • Campaign Management Keep campaign details, booked placements and advertiser information connected.
  • Advertising CRM Connect advertiser records with campaigns, assets and booking information.
  • Availability & Booking Status Review asset availability and current booking status before confirming placements.
Teams can manage assets, placement dates, campaign details and booking status from a shared operational workflow.
Boardeaze OOH operations software

Boardeaze System Architecture

A connected architecture linking billboard inventory, bookings, campaigns and operational workflows.
Layer 01

Billboard Inventory

Manage billboard assets, locations and vendor relationships in a centralized inventory.

Layer 02

Booking & Scheduling

Connect reservations to billboard assets and campaign date ranges with allocation checks.

Layer 03

Campaign & CRM Records

Link advertisers, campaign details and booked placements throughout the workflow.

Layer 04

Application APIs

Connect dashboard actions with inventory, booking and campaign modules.

Layer 05

Operations Dashboard

Give teams a central view of assets, availability and campaign information.

Engineering Approach

The engineering approach focused on connecting physical billboard inventory with booking rules, campaign records and operational workflows.

Model Assets as Bookable Inventory

Structure billboard assets, locations and vendor relationships as records that can be assigned to campaigns.

Validate Placement Dates

Apply booking checks to help identify overlapping allocations before placements are confirmed.

Validate Placement Dates

Apply booking checks to help identify overlapping allocations before placements are confirmed.

Connect Operational Records

Link advertisers, campaigns, bookings and billboard assets throughout the workflow.

Design for Operator Decisions

Present availability, booking status and campaign information where teams need it for daily coordination.

Performance, scalability, and operational efficiency were prioritized across all layers of the system.
OPERATIONS WORKFLOW

Operations & Workflow System

A structured workflow connecting billboard assets, placement dates and campaign records.

Review the Asset & Dates

LAYER // 01

Check the billboard record and requested campaign dates before allocating a placement.

Coordinate the Booking

LAYER // 02

Connect the selected asset with the placement dates and booking information.

Maintain Campaign Visibility

LAYER // 03

Keep campaign, advertiser and booking status information connected as placements progress.

Boardeaze booking and campaign workflow

Project Outcomes

Boardeaze provides a structured foundation for managing billboard inventory, bookings and campaign operations.
Strategic Outcome 01

Shared Inventory View

Billboard assets, locations and related information are organized in one operational view.

Strategic Outcome 02

Structured Booking Decisions

Placement requests can be reviewed against billboard availability and requested dates.

Strategic Outcome 03

Connected Campaign Information

Advertiser, campaign, booking and asset records remain connected throughout the workflow.

Strategic Outcome 04

Clearer Status Visibility

Teams can review booking and campaign status from a centralized operational workflow.

Strategic Outcome 05

Modular Operating Foundation

The platform provides a structured foundation for inventory, scheduling and advertising CRM workflows.

What This Project Demonstrates

Explore how Boardeaze brings billboard inventory, placement bookings and campaign records into one operational workflow.
Capability // 01

Billboard Inventory

View billboard assets, locations and availability in one centralized inventory.

Capability // 02

Placement Bookings

Manage billboard reservations by asset and campaign date range.

Capability // 03

Campaign Management

Connect advertiser details, campaigns and booked billboard placements.

Capability // 04

Operations Dashboard

Review assets, bookings and campaign information from a shared operational view.

Boardeaze connects the records teams need to coordinate day-to-day OOH advertising operations.

Build a Similar Solution

Macromodule can build software around billboard inventory, placement booking and advertising operations.

Billboard Inventory Platforms

Software for organizing billboard assets, locations and vendor relationships.

Placement Booking Software

Booking systems that connect billboard assets with placement dates and availability.

Advertising CRM Applications

CRM platforms connecting advertisers, campaigns, placements and operational records.

OOH Operations Dashboards

Dashboards that bring inventory, booking and campaign information into one operational view.

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Boardeaze billboard management software

Frequently Asked Questions

Learn how Boardeaze supports billboard inventory, placement bookings and OOH advertising operations.

Billboard management software helps OOH teams organize billboard inventory, placement bookings, campaign schedules and advertiser records in one operational platform.

Boardeaze connects placement reservations with specific billboard assets and campaign date

Boardeaze connects placement reservations with specific billboard assets and campaign date ranges, helping teams review availability and identify overlapping allocations.

An outdoor advertising CRM connects advertiser and campaign records with physical billboard inventory, placement bookings and campaign schedules.

Yes. Macromodule can develop custom software for billboard inventory, placement booking, advertising CRM and OOH operations workflows.

Build Software Around Your Advertising Operations

Bring inventory, booking and campaign coordination into an application designed for your team. Tell us how your operations work today and what the next platform needs to support.

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